CallTrackingMetrics + ActiveLens
Know which campaigns bring customers, not just calls.
CallTrackingMetrics shows which ad, campaign or keyword made the phone ring. ActiveLens shows what happened on the call. Together you see which marketing actually turns into customers.
Free trial · No credit card · Connect with an API key
What happens after every call
Source on every call
Each call in ActiveLens shows its source, campaign and keyword from CallTrackingMetrics.
Outcomes sent back to CTM
The outcome of the call, such as booked, enrolled, not qualified or callback promised, is sent to CTM as a tag or score. CTM can then report real conversions to your ad platforms.
Campaign to outcome reports
Follow each campaign from calls to outcomes, including the reasons callers didn't book.
Ask Anything
Ask a plain question, like "Which campaigns brought callers who booked this month?"
Set up in minutes
Connect with an API key
Your CTM admin creates an API key and connects it in ActiveLens.
Choose your numbers
Choose which tracking numbers and lines to include.
Pick the outcomes
Pick the outcomes ActiveLens sends back to CTM. From then on, every call is matched and tagged.
From the call to CallTrackingMetrics
“We have Medicaid and we're looking for in-home sessions for our son.”
New family, call from a Google Ads campaign
CTM call tagged: Booked – Medicaid
- Source: Google Ads – "in-home ABA therapy"
- ActiveLens summary: New family, Medicaid, wants in-home sessions, intro call booked
- Tag sent to CTM: Booked – Medicaid
You stay in control
How we protect your data- ActiveLens reads call source, campaign and keyword data from CTM.
- ActiveLens writes back only the outcome tags or scores you pick.
- You choose which tracking numbers and lines are included.
- Disconnect at any time by removing the API key in ActiveLens or revoking it in CTM.
Works with everything else
CallTrackingMetrics works alongside your phone system and CRM, so the campaign, the call and the follow-up stay connected.
Built for: ABA & Behavioral Health · Medical Practices & At-Home Care
Questions
Do calls need to be recorded in CTM?
No. ActiveLens can use CTM's recordings, or the capture from your phone system or desktop.
Will calls be counted twice?
No. Calls from CTM are matched to the calls ActiveLens captures, so each call appears once.
Which outcomes can be sent back?
You pick them during setup, for example booked, enrolled, not qualified or callback promised. Each is sent to CTM as a tag or score.
Does it work with Google Ads conversion tracking?
Yes, through CTM's own integrations. ActiveLens sends the outcome to CTM, and CTM reports it to Google Ads.
Who sets it up?
Your CTM admin creates an API key. Your ActiveLens admin connects it and chooses the numbers and outcomes.
Put CallTrackingMetrics to work on every call.
Free trial · No credit card · Connect with an API key
CallTrackingMetrics is a trademark of its respective owner.